We have entered into a digital marketing era. If you have noticed, there are a lot more advertisements being presented to the masses digitally. Digital Marketing comes in many forms, including social media, search engine sponsorships, websites, and email campaigns. We are subjected to a bombardment of advertisements daily even when we do not realize it.
It begs the question, if you're a new company how do you make sure your message is reaching your target audience? How do you even identify your target audience? What is the percentage of people who purchase your goods or services when they visit your site? There are dozens of questions to ask to see if you’re promoting your business the way you should and if your products are reaching the right customers.
Google Analytics has become a major tool for companies to gather data about their websites and apps. Google is one of the leading search engines used today. They have grown and now even offer Marketing Platform Partners. The goal of a Marketing Platform Partner is to help companies reach their marketing goals by utilizing the tools Google offers. In order to become Analytics Certified Partners companies are subject to intense vetting and rescreening.
Google Analytics Partners and Google Marketing Partners are the same thing; they are interchangeable due to the rebranding Google recently went through.
According to Google, Certified Companies are, “Companies who know the ins and outs of the Google Marketing Platform and use their expertise to provide excellent service to their customers–from consulting and training to product implementation and technical support.”
Some of the services Google Analytic Certified Partners are trained in include Optimization, Search Ads 360, Surveys, Analytics, and Display and Video 360. As you may have noticed these are fundamental skills to optimize marketing for your brand and create a well-rounded brand image.
In this article we’ll cover:
Understanding what Partners do and if you need those services can be complicated. There are a few situations where looking into a Google Analytics Partner is warranted.
Google Analytics Partners are experts in their field, which means they utilize Google services to their highest efficiency level. Google Analytics has over 20 different kinds of reports it can produce. Some of the more useful ones include Audience Overview, Demographics, Mobile overview, Content Efficiency Analysis, and New vs. Returning Users Reports. They also have a custom report feature that could be utilized to track specific services. Understanding how to collect this data, how to interpret this data, and how to utilize it are key skills needed when trying to expand a company.
We aren’t all numbers people and that's okay. However, numbers are the foundation of almost all business decisions. If you’re looking to expand your business to a different region it might be useful to look into getting a Google Analytics Partner to verify that your business can support the expansion, and if you have enough support in the new region to sustain your business.
Not every small business will be able to afford to invest in a Google Partner. However, we recommend budgeting for it in your start-up cost. Small businesses are at a disadvantage when it comes to their size and their connections. There aren’t multiple departments to specialize in different areas, which means things can be overlooked. You should definitely look into a partner if your business traffic is declining, or you feel like you have a good product but it isn’t selling.
Google Marketing Partners not only look at the data but they can help create marketing campaigns and draft material. You don’t have to commit to working with a Partner for an extended amount of time because some companies you can hire on a temporary basis. Working with a Google Analytics Partner is an investment in the future of your business.
It's no secret that the consumer market is oversaturated with companies. There are dozens of businesses started every day. Everyone is trying to be the best at this and have the number one product in a specific industry. There can only be so many companies that are number one. But, you do not have to be number one, you just have to have something your competitors don’t have. What you need is a competitive edge.
Having a partner who understands the ins and outs of your company, the marketing strategies for the top search engine in the world, as well as has access to all the data on your industry is a huge advantage. When you pair all of that information together you can see what your competitors are lacking, which allows you to fill in the gap.
The overall benefit of having a Google-certified Analytics Partner is they do the job you don’t want to do. They communicate directly with Google to maximize your advertising. That also means they are maximizing your profit. They strive to understand the product and market at all times and are constantly conducting market analysis to help your product do the best that it can. Partners have access to better technology and the newest Google advertising software before the general public. As previously mentioned, you want a competitive advantage in the current consumer market and this offers you that.
These professionals can create a marketing plan to suit your needs and offer the flexibility you require.
Google has over 2000 Premier Partners that are based across the globe. A list of them can be found in their Partners' directory, but it’s important to find the right Partner for you. Make sure you do your research before committing. Google requires that Partners receive certification for each area they specialize in. Therefore, one Partner might specialize in video, apps, and display but another might specialize in shopping and search tactics.
We have entered the digital age of marketing. Google Certified Analytic Partners might not seem like a necessity but they will be in the future. Get ahead of the wave before you’re left behind. Google Analytics is the future of marketing. It’ll help grow your company before you know it, but if growth isn’t your goal it can still help sustain your current consumer base as well.
Having a Google Partner isn’t for everyone but it’s definitely something everyone should look into!
