You got a burning question you need answered NOW. What’s the first thing you do? Turn to Google.
But, instead of a short and simple answer, all you find are lengthy blog posts where the author dives into his or her life story right in the beginning.
If this happened to you before, I’m sure you know how frustrating this can be. You just want your answer so you can move on with your life.
Right now, your blog could be the one that people are getting frustrated over this exact same way. That’s why it's crucial to understand SEO, rank for the right keywords, and save all the lengthy life stories for the END of your blog post, not the beginning.
I don’t know about you, but I LOVE it when I click on an article on Google and it says EXACTLY what the title tag promised it would say, RIGHT AWAY. How do you think Wikipedia got so popular? Literally the first sentence of every wikipedia page is a straight up definition, then it dives into all the details if you care to learn more.
People don’t want to feel like you’re hiding something. I can see if you want to create a course or something
There’s a huge shift in power when your focus is on providing value and answering questions instead of showing how creative your writing is. This sets you apart from the million other bloggers who just want to say “look at me!” and use misleading headlines to get you to click.
You see how I didn’t hide anything in that subtitle? I summarized everything I’m about to mention in this section.
SEMrush and Google AdWords Keyword Planner are wonderful tools to see what keywords a certain URL is currently ranking for. You can then use these tools to see what keywords are being searched the most, and rank for them.
The reader should know exactly what to expect in a blog section just by reading the headline and the subheadline. If you just start writing immediately after the title with ideas or stories that are somewhat relevant, but still uninteresting for your audience, then you are being misleading and creating a bad user experience.
If you’re article title is “5 Ways to Boost Sales” and then right after the title you blab on about all the things you went through to learn these 5 powerful tips and talk about your business life story from the beginning, you’re doing it WRONG.
Just list the “5 Ways” FIRST in headlines, THEN go on to talk about how awesome you are and why the audience should trust you. When people get the sense that you are hiding something from them, they already don’t trust you and most likely won’t come back to your website again.