Businesses are constantly on the search for new methods that will help them increase their conversion rates. Everything from a website’s layout to its copy plays a critical role in whether or not your site will have a high conversion rate. UXAX explores top tips and techniques for achieving a higher conversion rate for your website in its latest article.
By crafting unique headlines, writing concise product descriptions, and describing your company’s expertise, you can clearly articulate its value propositions to viewers. Including key numbers and statistics, such as the number of followers your social media channels have or the amount of new customers you gained over the past week, can show customers why they should buy from you.
Users typically leave a page between 0-8 seconds after viewing your headline or landing page. If the headline isn’t compelling enough, this will not bother checking out the rest of your content. As a result, your headline can make or break your sale based on the first impression it gives your visitors. Figure out what word choice and tone tend to resonate the most with your visitors and stick with that. In order to find out what it is though, you will need to go through a few trial and errors.
The worst headlines don’t tell your users about the benefits you offer. Something like “Start your trial,” is ineffective. Why should they start a trial? What’s in it for them? There are more effective variations that start with something like “Save __% and try [product name] free for 30 days.” Starting your headline with words such as “How to,” “Why,” “Because,” “If,” “Advice,” or “Wanted,” automatically indicates you have something to offer or inform your users of. You can also focus on your product’s benefits by using a testimonial headline, telling a story, or asking a question.
And, as always, do everything to avoid language that suggests spam.
If you made it past the 8 seconds because your headline rocks, then don’t let your call to action fail you now. Your call to action is the tipping point between a bounce or conversion. Check out Schwan’s call to action below for instance. They have one of the top conversion rates of 41.7% and it’s easy to see why.
They didn’t simply stop at “Sign up for emails” because that would be lame. Instead, they convince you WHY to sign up. Not only will signing up allow you access to special offers and promotions, but Schwan’s provides a special offer on your first order.
These CTAs are vague and uninformative. You don’t know what you are subscribing to or buying.
Did you know that 96% of your viewers don’t come to your site ready to buy? Chrome came prepared for these users. They included a video right on a landing page that demonstrates how great the browser is and what it has to offer like the ability to search faster and type less. Including a video on your homepage or landing page can also increase your conversion rate by 80%? This is a great way to help ease any concerns they had about purchasing a product from you.
Have you ever come across a website and started to sign up for something only to find 20 fields to fill-in? If you’re like me, you probably gave up on trying to fill it out. It’s important to take into account your user’s time and lower your exit rate by making these forms minimalistic.
Simplifying your form’s fields can clean up your page and increase conversion rates. Sometimes longer fields are necessary depending on what your form is for. However, you just have to test and find out for yourself. Every site is different, so figure out what works for you!
Understanding your customer’s confusion or what they are really looking for can help you design a site that experiences higher conversion rates. Qualaroo, for example, helps you survey specific groups of website users to gain insight into their motives and get a clear picture of who your customers are.
Not sure which chat or feedback method to use? Try them all and see which works.
By now you should’ve noticed a pattern but if not, it’s to test, retest and test again! What works for others may not work for you. There’s no better way to find out other than to test anything and everything on your site. Check out UXAX’s blog for more insights and advice.