How Web Design Affects User Experience

Here’s a list of the top ten elements that, if done correctly, can lead more traffic to your site just through the way your web page is designed.

Your site shouldn’t just be about aesthetics.

Creating a web page is a balancing act. You have to juggle so many different aspects like color, blank space, catchy photos, intriguing text blurbs, rewards for user interactions - and visitors still might spend a mere 30 seconds navigating your site before they move along to the next thing that catches their eye. Fortunately, there are tips and tricks that you can implement to aid in the creation of a site that’s more relevant and appealing to your intended audience. Let’s jump into the ways that web design can positively change the way people interact with your site!

Improve user experiences by:

1. Grabbing Attention

The average page visit lasts a little less than a minute.

Stand out among the billions of other websites on the Internet. Showcase your brand through a creative banner image, unique typography, interesting color scheme, or humorous content. Whatever your company stands for, let it be apparent to the audience in an exclusive way. If you’re in need of some extra inspiration, look to this website that analyzes 50 successful, user-friendly websites.

2. Creating “Digestible” Content

Organization is key!

When a user visits a website that has lots of words on the page, and it’s presented in an unorganized way, the user will definitely leave the site quickly. A well-organized design helps break up the content into “digestible” pieces for the users to “consume.” You want to be able to create a visual hierarchy that funnels from the most important information to the least important.


Design elements to consider:

• Organize headings in a consistent, visual hierarchy of your choice, whether that be through size, typography, color, etc.
• Adding visually-appealing imagery, icons, or important quotes
• White space isn’t always a bad thing
• Make a unique sidebar or menu bar highlighting the main sections of your web page

3. Matching Visual Messaging with Content

Cement connections for your audience.

Let your images do the talking, but make sure that your content directly reinforces the images. All of the images should match up with the content provided on the page. If it doesn’t, you might have some questions from the visitors, or they could just leave your site to avoid further confusion.

4. Increasing Functionality

Form = function!

In addition to a good presentation of ideas and details, a design that stands out from the rest must include some element of functionality. A responsive web design includes designing your website so that it looks the same on different screen sizes (mobile, tablet, laptop). Make sure your user’s experience is the same no matter what device they view your web page on.

5. Building Trust

Let visitors know your site is credible.

Content and menu navigation are extremely important to visitors of your site. By presenting the important information about your brand in a cohesive and logical manner, users will be more likely to stay on the page for longer to keep reading and interacting with the site. Delving into more of the specifics, the services that can be found on your website must be relevant and solve a potential problem for the visitor. If you have some irrelevant information on your site or you have a typo here or there, visitors will be more likely to leave thinking that your brand doesn’t have a whole lot of credibility. Other things you can do to gain credibility are adding satisfaction guarantees, awards, or press mentions that your company provides or has received on your website. There are many other options as well. Don’t miss out on impressing your visitors because you have a crappy web design.

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6. Increasing Professionalism

Make your site look like it means business!

When users first click on your site and land on the homepage, you basically have 6 seconds to make an impression. Treat this like the 6 seconds you have to make an impression on a person that you meet for the first time. You’ll lose traffic and business if your homepage isn’t eye-catching and well-organized from the get-go.

7. Providing Visual Feedback

Interact with your users in a more personalized way.

If you want users to answer a survey question or rate their experience on the site, use dynamic visual elements that interact with them. For example, if they move their mouse over the 1 on a rating scale, a frowny face will pop up, but if they move their mouse to the number 10, they see a smiley face appear. These visual cues, usually more complex than a smiley and frowny face, can increase participation in your survey or other feedback interaction that you’re soliciting.


8. Keep Up With The Trends

Know what’s up and coming!

Give the people what they want. Color gradients and color progressions are becoming an increasingly popular way to catch people’s attention. Hamburger menus aren’t for every website, but they organize a lot of important topics that need to be in a menu in a minimalistic and concise fashion. Opt for bold typography and animated buttons too. Visitors like them, and they typically keep them on the site longer.

9. Making it Simple

When in doubt, keep it light.

People want to go on your website and find what they’re looking for right away: the main punch. Being visitor-oriented will get you far and help visitors find what their hearts desire.

10. Adding Links

Get a boost from hyperlinks!

Links are important for any website. They connect users to additional content and other web pages that may be helpful to them. Make sure you style links in a way that’s appropriate and consistent to your site and overall business. Consistency is key. Get tips for how to style links here.

Web Design + SEO =  :)

Remember, web design directly affects SEO. Even with the right keyword placement, having a website that doesn’t consider user experience is an easy way to ruin your SEO. Besides keyword placement, SEO considers time spent on the page and bounce rate. A user-tailored design can help boost off-page SEO influences. Bring in more visitors to your site by following these ten tips. Be sure to check out more of the blog for more information on improving the user experience.