Machine Learning

The Benefits of Machine Learning and the Top Pittsburgh Analytics Companies

Work smarter, not harder, by investing in machine learning technology.

Chances are good you’re already familiar with the idea of artificial intelligence (AI), but what about the concept of machine learning? 

Machine learning is the process of using statistics to identify patterns out of large amounts of data. When you think about machine learning, think about every single data point you collect -- from customer interactions to internal processes and everything in between. 

It then uses that data to make informed decisions on your behalf. 

You experience the results of machine learning every day. When you sit down to watch a new show that Netflix recommended for you or receive an advertisement for a recently viewed product, it’s most likely fueled by machine learning technology. 

So back to the idea of AI and machine learning. To put it into perspective, machine learning is a subset of the overarching AI structure. 

This is a great visual to help you understand how machine learning and AI fit together. AI is the overarching topic, and technology and machine learning is just one subset of that technology. From there, it goes even further into the idea of deep learning -- which is an entire topic on its own. Image courtesy of Towards Data Science

While AI and machine learning are relatively new concepts for most businesses, the idea has been around for decades. In fact, the first AI program was developed in 1955. But in recent years, this technology has come a long way, and companies are starting to understand its value.

Companies in all industries are learning that there are plenty of benefits that come with machine learning. From simply tackling and interpreting mass amounts of data to make informed decisions based on that data -- machine learning is changing the way businesses operate. 

In this article, we’ll take a look at a few of the many benefits that come with machine learning technology and provide you with four Pittsburgh companies to help get you started. 

Already know the basics? Skip ahead to the top Pittsburgh machine learning analytic companies:

  • UXAX
  • Petuum
  • Marinus Analytics
  • Cognistx

The Benefits of Investing in Machine Learning 

Machine learning can be an extremely valuable tool for businesses across all industries. Whether you’re in the retail space, manufacturing, healthcare, or somewhere in between -- there’s a use case for you. 

The benefits of machine learning can vary for everyone, but one thing remains certain: companies that make the investment are getting the return they want. 

Machine learning can be used in so many different ways to improve a number of different business needs. Whether it’s improving shipping times like Amazon or for forecasting purposes -- it provides valuable insights across the board. Image courtesy of FinancesOnline

While there are always pros and cons when it comes to investing in new technology, machine learning has a long list of pros. In this section, we’ll take a closer look at a few of the ways that machine learning can help benefit your company. 

From finding new trends to automating processes to free up valuable time, there’s something for everyone. 

Identify Important Trends and Patterns 

Machine learning presents a great opportunity for companies to identify trends and patterns and use these to make valuable improvements. 

Your business is collecting mass amounts of data every day. This data can provide you with insights into your customers, industry, and how your business is performing. Having the ability to sort through this data and identify those trends is nearly impossible -- unless you have machine learning on your side. 

While it might be possible for a team of data scientists to sift through some of this data, they will inevitably miss many of the different patterns and trends that machine learning can catch. This is because the technology can quickly analyze all of your data at once and pinpoint these trends. 

Here are a few examples of how you can use machine learning to identify and turn trends into actions: 

  • Learn how your customers are interacting on your website and then serve them remarketing messages based on the products they were interested in
  • Identify topic areas that customers in your industry are interested in to develop content or resources your customers need
  • Predict future trends based on your current data to stay ahead of your customer and your competition

By implementing machine learning into your business process, you’ll be able to continue to learn and grow based on real-time data. You’ll continue to be at the forefront of the trends happening in your space -- providing you with a competitive edge. 

Continuous Improvement Opportunities

This idea goes hand in hand with the ability to identify patterns and trends in your data. Having the ability to continuously track and monitor all of your data in a scalable manner provides you with the insights you need to continue to improve. 

Through the data outputs you receive, you can identify gaps and areas of opportunity. With this knowledge, you can then put data-driven plans into action. Using machine learning to have a continuous improvement process will allow you to stay agile and adapt to changing industry conditions.

An added benefit to the idea of continuous improvement is that the technology itself will continue to improve over time. As your technology continues to learn, it will adapt and continue to make better decisions. 

That means that not only will it help you identify areas of improvement, but it will also improve itself over time based on real-time data. 

Automate Daily Processes

Machine learning capabilities allow you to automate your daily processes and focus on new initiatives. 

When machines have the ability to learn, they can interact and predict future behaviors. This means that you don’t have to sit in front of your computer monitoring every interaction and to react to it -- the machine can do this all on its own. 

This presents plenty of opportunities for businesses that might not have the capacity to take on more projects. By finding areas to automate, you can then focus on new initiatives and put your efforts toward something new. It’s also a great way to eliminate the tedious and unexciting parts of your job.

Beyond just that, there are plenty of ways that automation can help improve your daily process, but here are just a few examples of how automation can directly benefit you: 

  • Free up valuable time to focus on other tasks
  • Eliminate human error from tedious jobs
  • Quickly respond to customer interactions

Whether you use this technology to better engage with customers via marketing campaigns, track employee productivity, or identify potential security threats -- it can all be done without manual intervention. Choosing to invest in machine learning will allow you to get more done in less time and more efficiently than ever before. 

Top Machine Learning Analytic Companies in Pittsburgh

The next step is to find a partner that can help you implement machine learning in your daily process. But it would be an understatement to say there is a bit of a learning curve when it comes to getting started with this technology. 

Luckily, there are plenty of companies out there that you can partner with to take advantage of machine learning. These companies will bring their expertise to develop and manage your data to make the most out of your machine learning transition.

In this section, we’ll take a look at four Pittsburgh machine learning companies to get you started on your machine learning journey. Some of these companies service customers across various industries, while some are much more specialized -- so skip ahead and find the one that fits your business needs. 


UXAX is an analytics agency in Pittsburgh that can help your business move into the machine learning world. By helping you cleanse and manage your data to put it to work to improve your user experience -- UXAX has you covered. 

Better understanding your data will allow you to do more with your time and improve your efforts. The right partner can help you with data input, management, and reporting to make the most out of your machine learning capabilities. Image courtesy of UXAX.

Location: 5424 Walnut St. Pittsburgh, PA 15232


  • Data cleansing: clean, usable data will help you identify trends and improvement opportunities to make better business decisions
  • Reporting: by analyzing your data, the team at UXAX will do the work and report back to you with an action plan
  • User experience: with the right strategy, you can use your machine learning capabilities to improve the overall user experience

If you’re looking to elevate your current efforts with machine learning capabilities, UXAX is a great, local option.  

  1. Petuum

Petuum is a Pittsburgh based AI solutions agency that helps businesses across all industries move into the digital world. Petuum has experience working with industries, including industrial, healthcare, and more. 

The possibilities that come with AI and machine learning technology are nearly endless. From triggering when to send marketing messages to your customers to creating something that can detect objects around it -- it’s all in reach. Image courtesy of Petuum

Location: 2555 Smallman Street Pittsburgh, PA 15222


  • Process optimization: identify areas within your business that you can optimize your everyday processes
  • Workflow automation: increase productivity, discover new products, and improve the efficiency of your teams
  • Gain valuable insights: drive business growth and reduce costs with advanced AI capabilities

Petuum will bring a wide range of AI and machine learning expertise to your business, which is why it’s a great option for any business looking to expand its technology. 

Marinus Analytics

Marinus Analytics is a local, women-owned company that focuses on using AI to turn big data into actionable insights. This company focuses on a few specific industries, including law enforcement, government, and the private sector.

With valuable insights from AI technology, Marinus Analytics is helping law enforcement agencies identify and combat criminal activity. Image courtesy of Marinus Analytics


  • Finding people: following a trail of data can lead law enforcement to the person behind the crime
  • Traffic Jam: this technology helps to identify victims of sex trafficking
  • Tracking online behaviors: using online data and behaviors can help identify and combat criminal activity

While Marinus Analytics provides a very specialized service, the AI and machine learning technology can help shed light on and identify criminals. 


Cognistx is an applied AI company located in Pittsburgh that helps businesses develop multistrategy AI systems. Cognistx provides services for various industries including cybersecurity, logistics, manufacturing, and more. 

When it comes to machine learning and AI, it all comes down to the data. Without inputting quality data, you won’t get the output you’re looking for, which means you likely won’t get the results you want. Image courtesy of Cognistx.

Location: 606 Liberty Avenue Pittsburgh, PA 15222


  • Data Quality Engine: get clean and structured data to identify new opportunities through self-learning solutions
  • Predictive analytics: use your real-time data to make data-driven recommendations based on custom interactions 
  • Natural language processing: stay ahead of voice technology and create natural, data-driven interactions with your customers

No matter what AI services you are looking for, Cognistx has the ability and knowledge to help grow your business. 

Level Up Your Business With Machine Learning Technology

Machine learning is a great tool for companies looking to go to the next level. 

The best part is, you already have everything you need to get started. By leveraging the data you already have and using that to make data-driven decisions, you can improve customer-facing interactions, internal processes -- and even fight crime! 

While it’s probably best to find yourself a partner with experience in AI and machine learning, it’s an investment you won’t regret. It will open your eyes to new opportunities, expand your capabilities, and make your business more efficient in the long run. 

So now that you know a few of the key benefits and have a list of local companies to get you started, what are you waiting for? Now’s the time to get started with your machine learning journey. 

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