Are you looking to make the most out of your Facebook marketing efforts?
It all starts with understanding the data you’re collecting and how your content is performing. Without engaging content, you’ll quickly learn that you aren’t gaining new followers and your posts are going left unread.
Luckily, it doesn’t have to be this way. There are plenty of ways to increase your Facebook marketing efforts and reach the people you’re looking for. Building a more substantial presence on Facebook will help you find new customers and keep loyal ones.
To make it even easier, there are data analytics companies out there you can partner with to take your social marketing to the next level. With their help, you can take a deep dive into your current analytics and develop new strategies to improve future efforts.
In this article, we’ll talk about the Facebook analytics you should be tracking to continue improving your social presence. We’ll then share five local Pittsburgh companies who can help you better understand your data and build a strategy to continue expanding your audience.
Here’s a look at the analytics companies we’ll cover:
Knowing that Facebook has 2.41 billion monthly active users -- it’s easy to see how it can be valuable to the business.
It can be an excellent tool for businesses looking to get more social with their customers and connect with new audiences. Having the ability to build relationships with your current customers and reach new audiences based on their interests and behaviors can open a world of opportunity.
Here are just a few of the advantages that come with Facebook marketing for businesses:
One of the most powerful things that Facebook can provide businesses is customer insights. As your customers and prospects engage with your pages and browse for items on the internet, they leave behind mass amounts of data.
You can use this data to improve your marketing efforts and continue to provide your customers with the information they’re looking for. In this section, we’ll take a look at the main analytics you’ll want to collect and understand to make the most out of your Facebook marketing efforts.
One of the most important things that you should be tracking when it comes to Facebook is your engagement.
Engagement measurement tells you how many times your audiences took action on your post. This provides you with real-time data on exactly how well your content is providing and what resonates most with your customers.
Engagement is measured by actions like:
Due to the newsfeed algorithm, this is one of the essential elements for Facebook marketing. This means that Facebook determines what posts to share based on the number of engagements and perceived relevance for that specific user.
If your posts consistently lack engagement, it’s much harder to break into the noise and get your content seen. On the other hand, if you have a loyal fanbase and frequently receive a high number of engagements, your content is much more likely to be seen.
You’ll also quickly learn that certain types of Facebook posts outperform others. Video has consistently been one of the most popular and engaging types of content among businesses, followed quickly by questions and photos. To find what works best for your audiences, test different content types, and see what brings in your brand’s most engagement.
Quick Tip: The highest social media traffic occurs mid-day Wednesday and Thursday. Consider this when planning out your next content calendar.
Reach tells you the number of people who are actually seeing your content. You can measure the reach for both organic or paid advertising on Facebook.
Reach is another Facebook analytic that you’ll want to understand, but don’t put too much weight on this one if you only rely on organic messaging. That’s because, in recent years, Facebook has changed its algorithm making it harder for businesses to reach audiences organically.
In fact, according to Ad Espresso, the average organic reach for a Facebook post is 6.4% of the page’s total likes. In the grand scheme of things, that’s not an impressive statistic -- but that doesn’t mean you should stop posting organic content.
You should strive to find the right balance between paid and organic posting to make the most out of your Facebook strategy. With the right mix, you can reach your loyal and most engaged customers through organic posts and find new followers and get your most important information out through paid posting.
And no matter what you do, strive for quality over quantity. Posting poorly throughout content won’t receive much engagement, which means it will fall further down the newsfeed and may never be seen by your audiences -- setting you up for poor reach metrics.
Quick Tip: For the content you want people to see, make sure to use paid advertising to score the highest reach.
Last but not least, likes and follows.
Both page likes and follows tell you exactly how many people follow your brand on Facebook. These are the people who are interested in your content and have chosen to see your posts on their news feeds.
These are likely the stats you’re looking at and striving to beat each month. When it comes to likes and follows, you want to see increased numbers month over month, but that doesn’t always happen.
If you find that you’re page likes and follows are not increasing over time, it could mean that:
But in many cases, page likes and follows automatically increase gradually on their own. If you’re looking to improve your following drastically, you can create an outreach program using campaigns and promoting your page through paid advertising.
When done right, an outreach program will help you quickly see an increase in likes and followers. Just don’t forget to keep your current fans top-of-mind! If your content becomes irrelevant and uninteresting to them, it’s just as easy to see your numbers drop.
So how do you make the most out of your Facebook data analytics?
You have two options:
When deciding which option is best for you, you need to think about how much data you’re collecting, how you want to use it, and your team’s bandwidth. You’ll also want to consider data experience, cost of employment, and specific technical expertise.
If you find that you simply have too much data for one person to manage and need someone with a wide range of expertise -- then working with a data analytics company is probably your best choice.
In this section, we’ll take a look at 5 data analytics companies in the Pittsburgh area that are great options for businesses looking to partner with an outside agency. With a wide range of expertise, vast knowledge bases, and plenty of bandwidth, each agency will help you reach your full potential.
UXAX is a Pittsburgh data science agency that will provide you with the knowledge you need to understand and improve your Facebook data analytics. From providing you with clean, usable reports to developing strategies based on on-site audits -- UXAX can help you understand your Facebook data.
Office Location: 5424 Walnut Street, Pittsburgh, PA 15232
About the Team: UXAX is a team of designers and data scientists that work together to solve any problem they are presented with.
Mobiweb Technologies is a data solutions company that can help you manage and understand your Facebook analytics on a deeper level. With experience in various industries including, eCommerce, real estate, banking, and more, the Mobiweb Technologies team can help you achieve your goals.
Office Location: 2121 Noblestown Road Pittsburgh, PA 15205
About the Team: The Mobiweb team has experience in creating analytics and business solutions using both structured and unstructured data from multiple different sources.
Ciber is a data science company that can help companies develop technology strategies and solutions that deliver real results. Whether you require monthly reporting to understand your customers better or are looking to move towards a data-driven decision-making process - Ciber can help.
Office Location: 4 Smithfield Pittsburgh, PA 15222
About the Team: The team at Ciber is dedicated to helping you grow your business and advance your most important initiatives by achieving your digital business goals and providing a better customer experience.
Visvero is a technology service company that focuses on data, analytics, and intelligent robotic processing. By helping companies collect and understand their data, Visvero allows their partners to focus on their strategy and execution.
Office Location: 2121 Noblestown Road Pittsburgh. PA 15205
About the Team: Visvero has a team of skilled data scientists that find new and creative ways to solve your unique problems and have a passion for improving business through data science.
MSA is a data science company that partners with companies in various industries to help solve problems and improve business operations. From developing your marketing strategy based on your customer data to providing you with monthly dashboards to keep up on your analytics -- MSA can assist you.
Office Location: 6565 Penn Ave Pittsburgh, PA 15206
About the Team: The team of data scientists at MSA are experts at solving problems and helping businesses reach their full potential.
Social media is a tool that all businesses need to stay on top of. Your customers are always checking their newsfeed for something new, and it’s a great place to get your advertisements in front of the right people at the right time.
This constant interaction provides you with a vast amount of data. After reading this article, you should better understand the most valuable Facebook data points and know your options for turning that data into something actionable.
So whether you choose to set out on your own and hire an internal data scientist or are looking to leverage the skills and expertise of a data analytics company -- you should feel confident moving forward.