Data Science

The Top Marketing Analytics Agencies of 2022

Curious to know more about the top marketing analytics agencies of 2022? Google, social media, email, and CRM play an important role in this!

Main image courtesy of Deeta Analytics. 

Promoting your company can definitely be a challenge, especially if you just started your business. You are not only learning the ins-and-outs of your company and how you wish to run it, but you should also be aware of how you can properly expand your business through the means of marketing. Marketing plays a key role in businesses because it helps you to sell your products or services, and gets your name out there even more so than just by using your own personal social media accounts.

When it comes to marketing for companies, you also have to pay attention to the marketing analytics that are currently trending and doing well. Marketing analytics is the study of data to evaluate marketing activity, its performance, and how well it’s doing, which also plays a key part in how it could help businesses in general as well. 

Diving into marketing analytics is important to do from time-to-time, and also knowing what the most popular ones are at this very moment is essential as well. If you are interested in learning more about this very important topic, make sure you study the top marketing analytics of 2022 with specific companies, customer reviews, and so much more!

A Deeper Dive Into Marketing Analytics

It’s important to know what exactly it is, so a better description can surely help!

Marketing Analytics
Learn more about marketing analytics, what it is, and how it can help companies promote their businesses! Image courtesy of McKinsey.

So you’re interested in marketing analytics and how they work? It’s an important thing to know whether you are looking to better promote your business or just learn more about what drives consumers to purchase a company’s products. This can also help improve a company’s marketing campaign so they can see what is working and not working marketing-wise in their own company, and apply this knowledge to improving their businesses one step at a time.

What exactly is marketing analytics? Well, as we stated before, it’s the study of data to evaluate marketing activity, its performance, and how well it’s doing for a company. This can be a difficult process because of all of the things that you have to take into consideration, along with t the different things that you can learn and improve upon when it comes to marketing analytics.

Why Does The Data Matter in Marketing Analytics?

A common question when it comes to the breakdown of marketing analytics is why does it even matter? There are plenty of reasons why data and information is necessary for any company, and it’s also important to know what exactly those reasons are and what you can do with this information too.

Helps Understand Your Customers

Not only will this data be able to help you when it comes to knowing what is good for your business, but it will also help you to get to know your customers a little bit better. How exactly does it do this? By doing this, you can get to know who your customers are, what they like, what they don’t like, and when they want products. 

Make Predictions

Using marketing analytics can also help you to make predictions about what is best to do for the company next when it comes to promoting new products or services. By using the data and information given to you, you can easily make predictions on what will do good marketing-wise and how you can change up your marketing style by using different methods, patterns, and much more.

Post-It Notes
Marketing is extremely important when it comes to helping your business grow, so it’s important to get to know what marketing analytics are and how they work! Image courtesy of Inc. Magazine. 
Utilize Your Results

It’s important to carefully study the results of the marketing analytics of your company so you can come up with the best way to approach your next marketing step. With being able to understand the trajectory of where your company is going and how well they’re doing, you can also adjust your marketing campaign to better suit your customers as well. You can find out what your customers need and what they want to see to better help your company out. 

Prevent Repetitive Losses

It’s important to do different and brand new things when it comes to marketing because if you continue to be repetitive, it can be something that causes you to lose customers. When you see that you lost money from a particular campaign, it’s important to find the reason why and avoid doing it again. 

Marketing Strategy
Keeping track of your performance when it comes to your online presence for your company is essential for any business to grow. Image courtesy of Disruptive Advertising. 
Keep Your Performance on Tab

By studying the marketing analytics of your company, you are significantly helping to improve the overall performance of your company and how it is doing as a whole. By continuing to monitor your analytic performance, you are able to catch any potential problems that you may come across before they become a bigger issue. Making sure that you are always prepared for the worst is essential so you can help avoid any issues before they arise.

Discover New Ways of Marketing

When it comes to marketing analytics, it is important to always try out something new whenever you get the opportunity to do so. Getting stuck in the same patterns over and over again can be what keeps your company at a steady pace instead of vastly improving like how you would like. There are plenty of new opportunities that you can take into consideration when it comes to marketing for your company that you should try out too.

Marketing analytics are very important, but what can Google analytics do? Utilizing Google is one of the best ways of marketing, and it’s important to know why that is and how it can help!

Google Analytics and Why It’s the Best

Understand just how much Google can help your business grow using their advertising strategy!

Google Marketing Platform
Check out Google marketing analytics where you will 100% enjoy learning more about how your company is doing through their own marketing platform. Image courtesy of Google Blog. 

Google is a multinational technology company that specializes in anything internet-related, no matter if it’s marketing, advertising, software, cloud computing, and so much more. Google is most commonly known for being a search engine, but they can do so much more, especially when it comes to helping to promote your company and keep your marketing strategy in check. 

Most of Google’s income comes from advertising, and any company is able to advertise their products through Google ads can be shown through search results after searching something on the internet and they can also appear on other websites using Google’s AdSense program.

All Google ads are found by using keywords, so any words that are relevant to certain businesses and what they are offering, you are most likely able to see them with a quick search on the internet. Whether it’s through an image, video, text, rich video format, and lots more. 

Specifics on Google’s Marketing Platform

Understanding Google’s marketing platform is essential for any business who wishes to try it out and utilize it. Google’s main goal when it comes to using their marketing platform is to help you be able to get to know your customers on a much deeper level than ever before. Using this is a great way to see what you want to improve in your business and so much more.

There are many things that you can use to check how your company is doing in marketing and advertising just by using Google’s very own marketing platform. You can use it to analyze how your website looks and even how your app looks to evaluate the performance of your marketing, content, products, and so much more.

Google Analytics
Using Google analytics is a great tool to use for any business to continue to help them grow with learning about what their consumers enjoy, don’t enjoy, and so much more. Image courtesy of Rock Content.

Google also has a unique feature where they can give you “insights” using machine learning capabilities to help you get the most out of the data that you are reading to be able to understand it and make your next marketing plan using it. You can also take the data that they give you and easily put it into the form of a report to easily be able to share it with employees using Google’s super easy easy-to-use interface.

Google’s marketing platform is perfect to use for both small businesses and enterprises and it’s super easy to use too! You can start for free anytime you wish, and it’s the perfect tool to use to give it a try and help improve your company. 

Customer Reviews: 

See what a coa particular customer thinks of using Google’s marking platform and how it has successfully worked for their company:

“Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business.” - Mariam Naficy, Founder & CEO, Minted

Social Media Analytics and Their Uses

Social media is the biggest way to reach out to potential customers, so learn which sites to use!

Social Media
Social media plays a huge part in how well a company can potentially do with marketing and advertising! Image courtesy of Golden Technologies. 

Social media continues to become increasingly popular every single day and not just for personal use, but for it has become a useful tool when it comes to marketing and advertising for small businesses and even large-scale enterprises. From Twitter, Instagram, Facebook, Youtube, Snapchat, and the ever-growing Tik Tok app, there are a lot of ways to get involved in the world and promote your products or services. 

Within all of these social media sites, there are different analytic tools to use that can break down how your company is doing on social media. These analytic tools and details can help to further expand your company and help you out by showing you what’s working and not working. 

There are a lot of different social media analytic tools that you can use, so why not mention a few of them!

Sprout Social

Sprout Social is a social media analytic tool that a lot of businesses prefer to use when it comes to keeping track of how well their businesses are doing on social media. Using this, you can track Facebook impressions, check Twitter link clicks, and measure Instagram followers growth, and lots more. The information on here is easy to understand, along with how you can share your data, and so much more. 

HubSpot

Have you ever heard of HubSpot before? If you haven’t, then you should consider using it to check your company’s social media performance, and even see your business and revenue growth. HubSpot features expansive graphs and visuals that break down the numbers by specific platforms and so much more.

Social Media Marketing Analytics
Tracking how well your company does on social media can really boost your sales, who is viewing your content, and how to continue to improve and get more consumers to purchase your product or service. Image courtesy of WebMechanix. 

TapInfluence

If you are an influencer looking to gain more followers, sell your merchandise, or even just to promote your art, make sure to check out TapInfluence! TapInfluence is great to use for influencers and it’s even great to use for sponsors as well because it can measure the potential relationship between an influencer and a sponsor to see if they make a good pair to support each other. 

BuzzSumo

BuzzSumo is another amazing social media analytic tool that you can use for any piece of content that you are producing for your company to see and analyze. You can see how many shares your latest blog post received on lots of different social media platforms, such as Facebook, Instagram, Twitter, Pinterest, and so much more, and they also make it super easy to see how your content is doing.

Using social media analytics can be essential when it comes to promoting your business and so much more. Here is a happy customer when it comes to using social media analytics for their business:

“The analytics other tools had just didn’t have the power. We needed the best analytics we could get.” - Layne Pfliiger, Social Media Manager

Email Analytics Are Also a Great Choice For Businesses

Email has been around for years, and it’s another great marketing tool to use!

Email Marketing Analytics
Try out email marketing if you’re looking to promote your business because it is still a great way to get ahold of customers! Image courtesy of OptinMonster. 

Everyone has an email because it’s required for so many different accounts that you have upon creating an account and signing in. Even though a lot of people use their email account only for signing into their favorite social media accounts, or other accounts when shopping, a lot of people just have their email to collect promotional emails from some of their favorite companies.

While it may seem that email marketing is dying down, it really is still a useful way to help promote your business. Starting a list that consumers can subscribe to and get daily emails and promotions, and so much more, email marketing has not died down and it’s an important tool to use for any business.

There are plenty of email marketing analytics that you should consider trying out, so here are some of the top ways in 2022 so far to keep in mind!

Open Rate

Open rate is considered to be one of the best methods to use when it comes to marketing analytics because of how simple it is and how it is universally used. You can track how many subscribers you have, see how engaged they are in your emails, and even figure out how effective the subject of each email is so you can see what is working best for your company when it comes to promoting your products or services. 

Open Rate
Open rate email marketing is among one of the most popular methods when it comes to how to get your products or services out there through email alone. Image courtesy of SuperOffice CRM. 

Click-Through Rate (CTR)

Have you ever heard of click-through rate, or CTR for short? If you haven’t, then you should definitely consider it for your company because it’s super easy and you can see how many clicks the links to the emails that you send out to customers. There are plenty of ways to also increase how many clicks you get, such as adding a call-to-action button that subscribers can click to redeem your offer and adding secret links within the email to click on. 

Bounce Rate

Tracking the bounce rate in any email campaign is essential for any business. It measures how many subscriber email addresses didn’t receive your emails and it will give you a better idea of the quality of your subscriber lists. You can see how many fake email addresses are in your subscriber list, old email addresses, or even email addresses with mistakes in them. 

Bounce Rates
Bounce rates are extremely important when it comes to email marketing analytics so you can understand and see how many customers are subscribed to your news updates pertaining to your business and more. Image courtesy of CXL. 

Email marketing analytics are very necessary when it comes to any marketing campaign, so it’s important to consider some of the best ways to go about it and how to track how well your company is doing too.

CRM is Another Useful Tool to Use

Consumer relationship marketing, or CRM is another great tool to use!

CRM
CRM is a great tool to use when it comes to getting to know your customers and how to market your business! Image courtesy of SuperOffice CRM. 

There are so many amazing marketing analytics that you can use in order to help your company out when it comes to advertising and promoting your sales. Another useful tool to consider using is consumer relationship marketing, or CRM for short, which refers to the strategies and tactics that marketers use in order to help form a relationship with consumers to help form a better relationship. 

This form of marketing analytics pays close attention to customer loyalty, their revenue, and even the customer lifetime value. It collects and organizes customer data and analyzes it, along with even recommending the next best marketing steps to take in order to continue to help your company succeed.

CRM
CRM is extremely important when it comes to learning how to properly run your marketing campaign and how to form a better relationship with your consumers. Image courtesy of Quora. 

If you are interested in CRM, make sure to try out Optimove, which is the best CRM marketing analytic tool to use. This software is incredible when it comes to CRM marketing technologies where it helps you come up with the best ways to approach your marketing strategies, optimize a personal consumer marketing plan, and help you to focus more on your consumers as well.

There are truly a lot of amazing ways that you can interact with your customers and improve your marketing strategies. No matter how you approach marketing for your company, whether it’s through Google, social media, email, or even CRM, it is important to make the right step for your company to help get your products and services out there.

Marketing analytics are definitely something that you want to look into when it comes to promoting your brand, what you sell, and who can see it. Make sure to consider one of 2022’s top marketing analytic agencies to improve the status of your company, reach out to consumers, and help your business grow!

March 24, 2022
by 
Hailey Nalitt
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