Sales is more than just finding people that need your product. While that is obviously important, a person has plenty of choices, so they need a little more than just knowing that your company exists.
To increase sales, you need to build relationships and focus on long term strategies to be different than your competition. From a practical standpoint, this means knowing how to analyze your analytic data so you’re not wasting time worrying about the wrong metrics.
Let’s look at the top 3 analytic metrics to increase sales and conversions.
You should always have new people entering your sales funnel all the time. This is different than worrying about closing one particular person. When you have plenty of new leads coming in, this takes the pressure off of you, so you can focus on giving from an abundant perspective instead of pushing too hard to close one deal.
This is why knowing where your traffic is coming from is crucial. Are they typing in your URL directly? Are their friends talking about you on Facebook? Was your title tag captivating enough on Google that they clicked? You see where I’m going here?
When you know how your traffic is finding you, you can start asking these questions more in depth and start doubling down on the lead generation campaigns that are working.
First impressions matter the most. Obviously you want the UX on your website to be flawless for everybody, but for the new visitors, this is their first visit, so they don’t know their way around your website.
People’s attention spans are short their patience is thin, so you need to be clear in what you are offering, have engaging content with interesting headlines, and keep your overall design simple.
Make sure that you are separating your new visitor metrics from your returning visitors.
Google Analytic’s definition of a bounce is when a user triggers only a single event to the analytics server. For example, this is when they come to a single webpage and don’t click on anything else.
It’s important to understand this because if all of your content is on one page, like a long blog page with all of the posts spread out on one page, then bounce rate is not that important for you.
But the point I’m bringing home with bounce rate is understanding why they are leaving without checking out more of your website. Is your website too overwhelming? Or is it too boring? Maybe there wasn’t a headline that grabbed their attention or no specific call to action for them. The list of what if’s goes on and on. Sometimes it’s hard to know exactly why they are bouncing, but the bounce rate is a great metric to check after you’ve made a change on your site to see if it had any effect.
If you want more detail as to why they’re bouncing, check out session recording software.