Google Analytics

Google Bard: Your New Favorite SEO Tool?

Benefits of Google Bard Over Similar AI Services + How to Utilize Google Bard’s Capabilities to Amp Up Your Company’s SEO Game in 2024

Main Image Courtesy of Google’s Blog

What is Google Bard?

Google's experimental chatbot known as Google Bard utilizes the LaMDA large-language framework in a way that can perform various tasks, such as providing summaries and answers using text-based prompts. Through its ability to summarize and provide links to other websites, Bard can help people explore topics.

Aside from its training database, Google Bard can learn from its past interactions with users. Through the use of features like Natural Language Processing (NLP), the chatbot can also write human-like responses and comprehend language. 

ChatGPT vs Google Bard

Bard and ChatGPT are both AI products that can respond to users' prompts without requiring any sort of human intervention. While they aren't ready to be utilized as customer-facing applications, they can still be used by companies to improve the performance of their specialized bots.

ChatGPT was first developed by OpenAI using a Microsoft platform. Google then created Bard, which was launched shortly after ChatGPT was unveiled. Image Courtesy of the Business Insider.

Conducting Research 

One of the most important advantages of conducting research is that it can summarize the main takeaways. This is because, unlike other tools, Google has a good reputation for scanning results and providing users with the best possible resources. With Bard, users merely need to provide links to articles and request a summary.

Although ChatGPT is free, it can't summarize articles directly from a link. Instead, it requires users to paste the entire text. It also assigns tokens to each prompt so that it only accepts one token for each word or character. If your article is over 3,000 words, you'll most likely need to use the ChatGPT Plus extension.

With the help of plugins like WebPilot, ChatGPT Plus can also summarize web pages. It was able to identify the main takeaways from an article and break it down into four key sections.

Interpersonal Communication 

Bard and ChatGPT can help you with your research, and they can also assist you in making connections with people. For instance, if you need a project extension, generative AI may be able to send an email to your supervisor with the appropriate context.

ChatGPT was developed by OpenAI through prompt engineering, which allows the AI to adapt to the context of the conversation in order to understand the user's intent. With multiple prompts, ChatGPT may not be able to provide the ideal result.

ChatGPT and Bard maintain the context of the conversations in order to provide you with the necessary assistance without requiring much effort. For instance, if you need a project extension, ChatGPT can help you with the request sent by your manager.

Data Storage/Privacy

All of the queries and prompts that were entered by ChatGPT are stored in its database. This means that it can review past conversations to identify which ones were made. However, it's possible that certain conversations could have been extracted to add to the training model's language. This could cause privacy issues.

Google accounts may store a user’s Bard conversations for up to 18 months, though they can change this to 36 months or 3 years depending on their preferences. The conversations may also appear in searches, which raises privacy concerns.


Text produced with large-scale models must be accurate, as they tend to leave out important details. This is a concern when you rely on the information in the text to do your work or communicate with others.

The accuracy of ChatGPT depends on your query. For instance, if you want to know more about a certain topic, it can give false results that are usually hallucinations. This was the case with a lawyer who scammed clients.

Google Bard has a significant advantage when it comes to information retrieval due to its ability to browse the web without leaving the box. It takes into account the context of the pages it reads and provides users with the best possible results.

Even though web browsing has made it possible for Google Bard to predict the next sentence in a user's sentences, it still relies on generative techniques to produce false information. In order to ensure that the results are accurate, you should regularly monitor the output of the two products.

Overall Costs

The basic version of ChatGPT is free, but only users can send 4,096 messages per day. The more expensive version, ChatGPT Plus, comes with additional features and plugins, priority access during peak times, and faster response times. Users of ChatGPT Plus can send and receive up to 100 messages every 4 hours, without a limit.

Everyone who has a Google account can use Google Bard for free, and it also allows users to send and receive unlimited messages.

Google Bard Impacting Google Search 

Bard is an AI chatbot that's capable of answering complex questions, which is a clear indication that Google's search engine is becoming more focused on deep insights.

Bard replaces featured snippets in the search results. Instead of a SERP feature, Google will start displaying an AI-generated answer, which will include links from other websites. This change will require search engine optimization (SEO) firms to start focusing on these snippets..

Targeting Bard Snippets 

Placing a question in the head and answering it in bold in the first 100 words can help you target a Google featured snippet, just ensure that your answer is concise and clear. Image Courtesy of Search Engine Land

Your content should be short and sweet, as it will not be considered for featured status if it is too long. For instance, you should write about 40 to 60 words for a featured snippet, ensuring that it is within that range.

Make sure that you don't use complicated language. Having a short and simple sentence structure will help search engines crawl and read your content.

One of the most important steps that you should take when it comes to creating a featured snippet is to ensure that the markup for your content is correct. This can be done through a tool known as Schema Markup Testing. This tool will allow you to check if your data is structured correctly.

Targeting Bard’s Generated Answers 

You can also try appearing in the generated answers by Bard, which will help you get organic traffic.

Consistently creating high-quality content that is relevant to your target audience is the best way to increase your chances of being used by Bard as a source for their generated answers.

One of the most effective ways to increase your chances of being used by Bard as a source for their generated answers is by optimizing your content for related keywords. Technical SEO will continue to be important in the future of Bard, so make sure to regularly conduct audits on your website.

One of the most important steps that you should take to ensure that your website is secure and doesn't contain any errors or broken links is to have Google copy and paste your XML sitemap.

Google Bard & Schema Markups 

Search engines like Google use structured data known as schema markup to interpret and present information in web pages.

Due to the threat of Google's SGE, many companies are scrambling to improve their web pages' search engine ranking.

Although schema markup isn't required, it can help search engines understand your site's context. This can result in your site being featured in rich snippets, which helps boost your exposure to potential customers.

Unlike other markup tools, Bard doesn't offer cookie-cutter templates. Instead, it allows you to customize the markup to meet your specific needs.

With the help of Bard, you can analyze and recommend markup that's appropriate for your content type, such as a blog or ecommerce site. With extensive knowledge of the standards of and Google's expectations, the markup created by Bard is ready to be implemented.

4 Tips to Optimize Your Website for Google Bard 

Natural Language Processing (NLP)

The field of Natural language processing (NLP) is a branch of computer science that focuses on developing systems that can comprehend language in a similar way that humans do.

Natural language processing combines various computational linguistics techniques with machine learning, deep learning, and statistical models. These technologies allow computers to analyze and understand the full meaning of words and sentences. Image Courtesy of the Search Engine Journal

Creating pages that only rank for certain keywords or terms is not acceptable. The pages should also be designed in a way that will comprehensively answer the specific search query that they're addressing.

Despite the major changes that Google has made in its search engine, it's still important that the quality of content is maintained.

Stick with Relevant Keywords 

In addition to being an integral part of SEO, keywords are also very important. Having the right ones will help boost your website's search engine ranking and attract more potential customers.

Due to its massive database, which includes search results, the large language model known as Bard has been trained to understand various keywords and phrases. This will allow it to serve relevant and timely results to your website visitors.

Internal Linking 

A web page's internal link is a process that involves linking multiple pages. It can be done using the anchor text of the website's main page. The process of internal linking helps improve the navigation of your website and helps search engines determine the importance of your site's various pages.

Bard uses the same internal link structure to determine the search results that will appear in its responses. Therefore, make sure that you link to the most crucial pages of your site using the keywords that are relevant to that topic.

Sitemaps and Robots.txt

Search engines consider robots.txt and sitemaps to be important files when it comes to understanding a site's structure and indexability.

A sitemap is an index of your website's URLs, while a robots.txt file informs search engines about which pages should be ignored and which should be crawled.

Similar to regular search results, bots will analyze your website to determine which parts should be included in the index. As the Bard continues to be introduced, it is important that your site is structured and easy to navigate.

Google Bard is the New Future for SEO

Through Bard’s direct link to Google’s live web and algorithms, you can improve your SEO techniques and align them with the strategies of Google's search engine. This can help boost your content optimization efforts and improve your digital visibility.

Google Bard is constantly improving and enhancing its capabilities, and having more knowledge regarding your SEO efforts will only improve your strategies in the long run. 

Get great insight from our expert team.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By signing up you agree to our Terms & Conditions