Matt Lyons

Freelance Writer

2022 SRU grad, passionate writer and creative thinker. Currently working with AIken House as a Freelance Writer.

mlyons089@gmail.com

Articles by

Matt Lyons

GA4 Conversions + Behavior Analysis

January 24, 2024

By

Matt Lyons

Google Analytics

Using GA4's Funnel Exploration Tool to Drive Purchases on Shopify

January 19, 2024

By

Matt Lyons

Google Analytics

GA4 Cross Platform Tracking + Measurement ID: How It Fits Together

January 17, 2024

By

Matt Lyons

Google Analytics

GA4 + Data Privacy: How GA4 Aligns with GDPR and CCPA

January 12, 2024

By

Matt Lyons

Google Analytics

What Is Cohort Analysis? Using GA4 to Understand Your Shopify Store

January 5, 2024

By

Matt Lyons

Google Analytics

GA4 Measurement ID + Data Consistency: How to Get Accurate Analytics

December 29, 2023

By

Matt Lyons

Google Analytics

Shopify GA4 Conversion Tracking: The Ultimate Guide

December 22, 2023

By

Matt Lyons

Google Analytics

How to Increase Customer Lifetime Value Using GA4 Insights

December 15, 2023

By

Matt Lyons

Google Analytics

GA4 Goals: What They Are, Why They Matter, and How to Set Them

December 8, 2023

By

Matt Lyons

Google Analytics

GA4 Measurement ID: Troubleshooting Implementation

December 1, 2023

By

Matt Lyons

Google Analytics

Enhancing User Experience with Custom Dimensions in GA4: Examples

November 24, 2023

By

Matt Lyons

Google Analytics

Measuring ROI and Attribution with GA4 Custom Dimensions

November 22, 2023

By

Matt Lyons

Google Analytics

Google Bard: Your New Favorite SEO Tool?

November 15, 2023

By

Matt Lyons

Google Analytics

Ads + Attribution Models Google is Sunsetting in 2024

November 13, 2023

By

Matt Lyons

Google Analytics

Custom Dimensions and GDPR Compliance in GA4: What You Need to Know

November 8, 2023

By

Matt Lyons

Google Analytics

GA4 Custom Dimensions for Mobile App Analytics: Tips and Examples

November 6, 2023

By

Matt Lyons

Google Analytics

A/B Testing for Ecommerce Success: How GA4 Can Help

November 1, 2023

By

Matt Lyons

Google Analytics

Key Differences Between Google Analytics 4 (GA4) Properties and Universal Analytics (UA) Properties

October 30, 2023

By

Matt Lyons

Google Analytics

GA4 Ecommerce Events: What They Are and How to Implement Them

October 25, 2023

By

Matt Lyons

Google Analytics

Shopify SEO and GA4: A Winning Combination for Online Retailers

October 23, 2023

By

Matt Lyons

Google Analytics

Segmentation Strategies: Analyzing Bounce Rate by Traffic Source in GA4

October 18, 2023

By

Matt Lyons

Google Analytics

Advanced GA4 Features for Bounce Rate Analysis: Events, Goals, and Funnels

October 16, 2023

By

Matt Lyons

Google Analytics

GA4 DebugView 101: Everything You Need to Know

October 11, 2023

By

Matt Lyons

Google Analytics

GA4 Ecommerce Guide: Tag Manager, Cross-Domain Tracking, and More

October 9, 2023

By

Matt Lyons

Google Analytics

How to Set Up GA4: The Ultimate Guide to Google Analytics 4

October 4, 2023

By

Matt Lyons

Google Analytics

How to Set Up Cross-Domain Tracking in GA4

October 2, 2023

By

Matt Lyons

Google Analytics

GA4 Guide: Cross-Domain Tracking

September 27, 2023

By

Matt Lyons

Google Analytics

How Do GA4 Properties Differ from UA Properties?

September 25, 2023

By

Matt Lyons

Google Analytics

Install GA4 on Shopify: A Step by Step Implementation Guide

September 20, 2023

By

Matt Lyons

Google Analytics

Shopify + GA4: How to Set Up eCommerce Tracking

September 18, 2023

By

Matt Lyons

Google Analytics

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