Google Analytics

How to Add Google Analytics to Wix: A Step by Step Guide

Here Are Some of Our Top Tips if You Want to Add Google Analytics to Wix

Main image courtesy of Web Agentur.  

“The goal is to turn data into information, and information into insight.” - Carly Fiorina, Former CEO of HP

It can be very beneficial for your business to add Google Analytics to your Wix site.

The first thing to do before you even begin to try to add Google Analytics to Wix is to make sure you have a premium account on Wix with a connected domain. This is because Google Analytics will not work with the free version of Wix. Your next steps will be: 

  1. Go on Wix and log in to your account.
  2. Go to the site dashboard and click on the “Marketing and SEO” section and select Marketing Integrations. 
  3. Once you are in the Marketing Integrations section click on the connect button under Google Analytics.
  4. Once you click connect you will have to click on the Connect Google Analytics button in the top right.
  5. Once you do that you will paste your Google tag ID into the box then click save. 
Graphic showing what to click on to add Google Analytics account to Wix.
What Step 3 should look like when adding a Google Analytics account to a Wix site. Click on the connect button shown boxed in red. Image courtesy of Support.Wix.

Keep in mind that adding a Google Analytics account to Wix will work for both the desktop and mobile versions. Make sure both your Google Analytics and premium Wix accounts are created before integrating Google Analytics to Wix. Using Google Analytics in your Wix site allows you to have an easier time viewing all of the information Google Analytics collects without needing to open an external site to view it. You can organize your data that way you can track the information that will be most beneficial for your business. 

Advantages to Adding Google Analytics to Wix

Using Google Analytics allows website owners to be able to track information about the visitors to a site as well as the overall success of web pages. Now why should you connect Google Analytics to Wix? Here are some advantages of having Google Analytics connected to Wix:

  • View the bounce rate - percentage of the viewers of a site that leave without engaging with the website content 
  • See where most of the site traffic originates from
  • See how much time users spend on specific web pages on the site
  • And more…

Tracking and Watching Visitors to Your Site

Using Google Analytics you can track all kinds of information about the visitors to your site. The combination of Google Analytics and Wix allows you to track the visitors to your site and view their activities on your site without using another external tool. It is super important to track your visitors based on SEO (search engine optimization) purposes because Google is now ranking websites based on the amount of time visitors spend on the webpage. 

When you watch what your visitors are doing on your site it will help you to determine what if anything needs to be improved on your site. You will want to watch what your visitors do after tracking. Using Google Analytics within your Wix site can make watching what your visitors do even easier to view because you will not need to use an external site. 

While watching what your visitors are doing, it is always a good idea to ask them for feedback. With this feedback, you will be able to see how their user experience was and determine if you need to improve your site. Paying attention to the responses they give when you ask for feedback will allow you to make your site the best it can be. 

Feedback Tools

There are some feedback website tools that you can use to help you learn what your customers/visitors think of your site/product. Based on this feedback you can make any necessary changes to keep your customers happy and keep them coming back to your site. These feedback tools will give you access to information that you are unable to view using Google Analytics or Adobe Analytics. This is because Google Analytics and other analytics tools work great for giving you what they do, but if you want a more in-depth look at your information you will want to use feedback tools. Some examples of good feedback tools are:

  • Voice of Customer - Survicate, WebEngage, Hotjar, etc. 
  • Community Feedback Tools - UserVoice, UserEcho, GetSatisfaction, etc.
  • Usability Feedback Tools -  Usersnap, TrackDuck, etc.
  • Webshop Review Tools - Trustspot.io, TrustPilot, Feefo, etc.
  • Traditional Survey Tools - GetFeedback, Google Forms, Typeform, SurveyMonkey, etc. 
A graphic showing a website feedback form.
Get started collecting feedback from your customers by using a free feedback form template like this one from SmartSheet or create one yourself. Image courtesy of HubSpot

These feedback tools can be super beneficial when trying to understand what your visitors or customers think about your site. 

If visitors are having a hard time using your site it can cause them to leave your site. You will want to keep them as engaged as possible but without overwhelming them. The user interface of your site needs to be easy to understand so they do not click off. This interface needs to be accessible from both a desktop and a mobile device. Each version of your site needs to be easy to use since customers can view it from any device. 

Why Use Google Analytics for Your Website?

Being able to track and view all of the data Google Analytics collects from right on your website is super beneficial. Some of the many reasons why Google Analytics is an important tool for your website includes:

  • It is free
  • It automatically collects data
  • Making customized reports 
  • The integration with other tools and platforms
  • The ability to measure internal site search under behavior
  • Allows you to understand why visitors are leaving your site
  • See the demographics of your audience
  • Allows you to know which social media platforms to target
  • Understand what type of content you should create
  • Allows you to check if you are achieving your goals

Based on all of those reasons why you should implement Google Analytics to your website. It gives way for you to track and understand certain aspects of data that Google Analytics collects that includes:

  • Customers’ behavior
  • User experience
  • Online content
  • Device functionality 
  • And more…

This information can help you shape the strategy of your business and allow you to discover things about your visitors that you may not have known. Based on this information you can make better informed decisions for your business.

A graphic showing the benefits of Google Analytics.
Adding Google Analytics to your website offers numerous benefits. Image courtesy of Digital School of Marketing

Conclusion

Integrating any kind of analytics software to your website will give you an easier time viewing and tracking your data. Google Analytics is a simple to understand analytics software that can be added to a website. Tracking and watching your customers’ behavior and user experience will give you valuable insight into what changes may need to be made on your site to keep them engaged with your company.

December 2, 2022
by 
Elizabeth Grobstein
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