Google Analytics

Shopify SEO and GA4: A Winning Combination for Online Retailers

Newest Features of GA4 + Implementing the Tool into Your Shopify Store and Taking Your Digital Landscape to the Next Level

Main Image Courtesy of

Over the past decade, Shopify has grown tremendously as a powerful and flexible eCommerce platform that powers millions of websites globally.

Despite its rapid growth, however, Shopify was not able to fully integrate GA4 in its platform. This was a major issue that affected many users. In May 2023, the company finally unveiled the GA4 connector.

The new GA4 Channel App allows users to easily connect their Shopify site to GA4, as it allows them to collect basic analytics data such as page views and sessions. If you haven't done so already, make sure it is installed. 

Having a good understanding of where your customers are going and what they're doing is very important for any business, as this information helps you make informed decisions and improve the efficiency of your operations. 

One of the most common reasons why businesses use Google Analytics is to keep track of their customers' activities. This tool is free, and it can help you analyze and visualize all of the data that you collect.

Along with Google Analytics, people often turn to Shopify when it comes to building their websites. Its user-friendly design and ability to represent products and sales make it an ideal solution for small and medium-sized businesses. With the latest version of Google Analytics, aka GA4, you can easily integrate Shopify.

GA4 graphic
Google Analytics 4 is an advanced version of the previous software that allows you to create custom events. It also collects and uses various measurements and features, such as scrolling and link clicks, to track your customers. Image Courtesy of Adswerve

With GA4, you can visualize and optimize the various steps in a customer's journey. It does so by allowing you to go back in time and create a path from your conversion points. Another great feature of this software is that it is easier to create reports, which are very user-friendly.

What Can I Expect in GA4 Versus Past Versions?

GA4 is significantly more user-friendly and powerful than its predecessors. It consolidates all of the previous versions' tracking activities into one place, making it easier to keep track of apps and websites. It also enables the creation and analysis of enhanced reports based on events, eliminating the need for manual intervention.

Although it retains the ability to create custom events, GA4 allows you to collect and analyze more measurements. This makes it easier for you to keep track of your customers' activities.

With GA4, you can now visualize and analyze the customer journey and improve the efficiency of your conversion efforts. It can do this by allowing you to go back and work from the points where your conversions were made. Another major difference between the previous versions and the new one is that the reports that you can generate are easier to use.

In addition, GA4 offers a free big query export feature. This is a significant change from the previous version, as it used to be very expensive to obtain access to raw data. With this feature, you can now freely export your data, which can help you with your KPIs.

Implementing GA4 in Your Shopify Store 

GA4 can be installed on your Shopify store's various pages, though the process for doing so varies depending on the platform used. For instance, users of the premium version can install tracking codes all around the store, while those using the standard version can only do so on the checkout page.

If you're using the Google Tag Manager app to install GA4, you'll need to add a new property to the GTM interface. To do so, go to the Admin section and click on the "Create Property" button.

To create a new property, enter the name of the property and the other information about it, such as its country, currency, and timezone.

After you've answered all of the questions, click the "Create" button. You'll then need to configure the first data stream that will be used by Google Analytics. To do so, select the "web" option, then enter the website's URL.

You'll be able to see the measurement ID that's associated with your new property once you've created the data stream. You can then copy the ID from the top right portion of your property.

Google Analytics graphic
To configure the Google Tag Manager app for your site, go to the Container > Tags > New and select "GA4 configuration." Then, enter the copied ID in the field labeled "Measurement ID." You can then name the tag. Image Courtesy of Media Place Partners

After you've completed testing the changes in the preview mode, you can upload your GA4 changes to the GTM container and publish them. You'll then be able to see the new information in your reports.

One of the main reasons why many businesses choose GA4 is its ability to customize its features. To make this happen, you'll need to set up the settings for the tool. You'll be prompted to provide your Analytics ID. This will allow you to set the tracking parameters for your business.

Use Shopify Apps with GA4

Although Shopify doesn't have native support for GA4, there are still ways to integrate it into your store. One of these is by implementing GA4 through third-party apps. These are usually paid, and they work seamlessly as a part of your store's ecosystem. You can easily find the apps that you need to implement this feature through the Shopify App Store.

It's easier to install GA4 using apps, however you'll lose out on some of the flexibility that comes with GTM. With GTM, you can customize every parameter of the tracking system, and it allows you to make changes to the finer details. Businesses will have to consider the cost of running an app versus the loss of customizability.

Benefits of Using GA4 to Grow your Business 

A powerful tool like GA4 can help ecommerce companies collect and analyze data about their customers, especially when used properly. Check out the main benefits as to why so many companies stick with GA4 in 2023. 

Measurement in Real Time 

With GA4, you can get real-time data on your website's activity. It can provide you with a precise view of how many people are viewing your home page at any given time.

GA4 goes beyond simply counting the number of people who view a particular page. It also lets you analyze the details of your audience, such as their geographical location and how they found your site. This method can help you target your ads to specific groups of people and improve your marketing efforts.

Advertisement is Done Best with Snapshot 

Advertising snapshot in GA4
One of the most exciting features of Google Analytics 4 is the Advertising Snapshot, which gives you a deeper understanding of your marketing efforts. Image Courtesy of Data Driven U.

 It can be useful for companies that use multiple channels. In addition to providing a detailed view of their campaigns, it also allows you to monitor the conversions that happen across various platforms.

The snapshot is broken down into multiple sections. One of these is the Insights tab, which allows you to automatically analyze the data. This feature can be very useful for small and medium-sized businesses that have limited resources. For instance, if a company's revenue has decreased over time on social media, then it can be time to rethink its strategy.

Customize your Own Reports

Setting up GA4 is a great way to customize your reports and dashboards. It can help you determine what kinds of activities are most important to your business, and which ones are more likely to improve its performance. For instance, maximizing the number of visits or clicks is important for one business, while improving user engagement is more likely for another.

With the new menu option in GA4, users can easily add and remove sections from the dashboard. It also allows them to save these new reports as a template, which can be used later on.

The new reports are accompanied by an all-new Analysis Hub, which provides marketers with a variety of tools to analyze their data. One of these is a funnel analysis template, which lets them visualize the steps that their users took as they entered the conversion process. Another great tool is the segment overlap template, which shows the intersections between your customer groups.

Unique Tagging Features 

The latest version of GA4 has many new features, such as enhanced tagging and the removal of sampling. This eliminates the manual entry of data and allows users to track various metrics, such as video activity and scroll depth, without requiring custom labels. This is very beneficial for users as it allows them to focus on their experience instead of their data.

Before, Google Analytics would take a portion of the data when a certain threshold had been crossed. This method usually wasn't very popular, as most people only wanted to see a few individuals who actually made a purchase or clicked on a link. But, it can get repetitive.

More Effective Messaging Overall

One of the capabilities that Universal Analytics had to create in Google Ads was a simple and personalized audience for media personalization. Unfortunately, this feature's logic was very simplistic, which prevented it from creating more effective and unique ads.

Through the new capabilities in GA4, marketers can now analyze the buying journey of their customers. They can then create event-based audiences that are based on the various elements of a page. This feature was previously unavailable in the older version of UA.

Through this feature, marketers can now segment their audiences depending on the time that individuals spend surfing a website. This allows them to create a personalized ad for each individual based on their purchasing habits. For example, if a person browses products more often than their counterparts make decisions immediately, this feature can be used to create a message for them.

Try the GA4 Demo Account If You Aren’t Familiar 

You can learn more about GA4 through a demo account. This feature-packed tool gives you access to all its new capabilities, and it lets you practice with real-world data. If you're just starting out, this is a great way to try it out.

Learning how to use SEO and establishing a website can help enhance your knowledge in data analysis and online marketing. Google Analytics is a powerful tool that lets you analyze and improve your business operations.

Get Familiar with GA4 Today & Take Your Business to the Next Level

With the help of GA4, Shopify store owners can gain profound insights and make crucial decisions to improve their business performances overall. By adopting the recommended practices and implementing GA4, store owners can unlock the limitless potential of data-informed insights and reap success for years to come!

Get great insight from our expert team.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By signing up you agree to our Terms & Conditions