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Top Google Adwords Agencies in Pittsburgh

Get to know the Google Adwords agencies in Pittsburgh and learn how your company can benefit from creating an Adwords strategy.

Are you looking for new ways to reach your audiences through digital advertising? Or are you simply looking for help making the most out of your current digital ads? 

Then you need to consider developing an advanced Google Adwords strategy. 

Google Ads is an online advertising program that helps get your content in front of your audiences at the right time and place. Using Google Adwords as part of your digital marketing strategy will elevate your website and make sure people see your company when they are searching for relevant keywords on Google. 

The Adwords platform runs on a pay-per-click (PPC) advertising model. This simply means that you pay for every click on your ad. 

Google Adwords is a powerful tool, but it can be challenging to get started and manage your campaigns without knowing how it all works. Luckily, there are plenty of agencies out there to help you develop a personalized strategy and manage your Google Adwords campaigns. 

In this article, we’ll take a look at six local Pittsburgh agencies that can help you make the most out of your Google Adwords strategy. We’ll also touch on a few of the main benefits you can expect to see once your Adwords campaigns are up and running. 

Here’s a look at the agencies we’ll cover: 

  • UXAX
  • Chemistry
  • Carney
  • 321Blink
  • Gap Up
  • BAM

6 Google Adwords Agencies in Pittsburgh

For many businesses, working with a local agency is essential. In this section, we’ll take a look at six Pittsburgh agencies that can help you manage and improve all of your Adwords campaigns. 

From strategy and campaign development to execution and campaign reporting -- the agencies on this list can help you make the most out of Google Adwords. 

  1. UXAX
Image courtesy of UXAX

UXAX is a local Pittsburgh agency that can help you make the most out of your Google Adwords marketing. Whether you’re looking for a strategy to improve your current process or understand the data you’re collecting, UXAX can help you achieve your goals. 

Here are a few of the services UXAX can provide you with:  

  • Auditing
  • Data quality and reporting
  • User experience
  • Artificial intelligence capabilities

The team at UXAX is full of experienced analysts and designers that can help make your Google Adwords dreams come true. From digging in to understand your current data and ad performance to developing a personalized strategy to keep you moving forward -- they can do it all.

  1. Chemistry
Image courtesy of Chemistry.

Chemistry is an advertising agency with an office in the Pittsburgh area with experience working with Google Adwords. Chemistry has the ability to provide customers with an array of services, including research, strategy, and digital advertising management. 

Here are a few of the services Chemistry can provide you with:  

  • Digital advertising
  • Research
  • Brand design
  • Strategy 

Working with this team will allow you to tap into their industry experience and find ways to improve and expand your current Adword capabilities. This agency is a good option for any company just starting out or looking to build on its current efforts. 

  1. Carney
Image courtesy of Carney

Carney is a full-service digital marketing agency located in Pittsburgh. Whether you’re looking for help developing your strategy, need help creating content, or only looking for an agency to manage your Google Ads -- you’ll want to consider Carney. 

Here are a few of the services Carney can provide you with:  

  • Strategy 
  • Content 
  • Digital advertising 
  • Analytics and reporting

With their experience and knowledge, the Carney team can help you grow your digital advertising capabilities. From building brand awareness to increasing site traffic and engagement, Carney can help you meet your goals, 

  1. 321Blink
Image courtesy of 321Blink

321Blink is an advertising agency in the Pittsburgh area that prides itself on challenging the status quo. Through the right channels, 321Blink can help tell your brand story while increasing awareness and website traffic. 

Here are a few of the services 321Blink can provide you with:  

  • Keyword strategy
  • Retargeting initiatives 
  • Research and development
  • Execution and management 

The team at 321Blink will help you create new and engaging Google Ads campaigns that help you reach the right people at the right time. 321Blink has also been recognized for a variety of awards -- proving they know what they’re doing. 

  1. Gap Up
Image courtesy of Gap Up

Gap Up is a digital advertising agency located in Pittsburgh. As a Google Partner, you can take advantage of their knowledge and expertise to turn your Google Adwords strategy into a high performing marketing tactic. 

Here are a few of the services Gap Up can provide you with pay-per-click management for:

  • Google Adwords
  • Facebook Ads
  • Microsoft adCenter
  • Yahoo Search Marketing

The Gap Up team consists of digital advertising experts with experience in all of the digital advertising space you need. This means no matter what your digital advertising needs are now or in the future. Gap Up can service you. 

  1. BAM
Image courtesy of BAM

BAM is a branding and lead generation agency located in Pittsburgh that can help you reach your digital advertising goals. The ability to identify your audience and serve them the right content at the right time will help take your digital marketing to the next level. 

Here are a few of the services BAM can provide you with:

  • Managing paid search campaigns
  • Keyword optimization
  • Content marketing
  • Campaign reporting

BAM is a Google Premier Partner, meaning they have the experience needed to help reach your advertising goals. With their vast knowledge, you can rest assured that your personalized strategy is designed to meet your business needs and will provide you the results you want.

The Benefits of Google Adwords 

Still not sure if Google Adwords is the right move for your business? 

In this section, we’ll take a look at a few of the many benefits that come with running Google Adwords campaigns. This will help you better understand why having a paid presence on Google is so important and how it can directly impact your marketing efforts. 

While there are plenty of benefits that could make this list, we’ve chosen to focus on three specific benefits: higher Google ranking and brand awareness building. 

Rank Faster and Higher on Google

Creating Adword campaigns will help you gain visibility on Google. This is an excellent option for companies looking to quickly build brand awareness and reach new customers who may not find their website organically. 

Quick fact: 98% of searchers choose a business that is on page 1 of the results they get. - Main Street ROI

Using Adwords allows you to create ads that appear at the top of a user's browse results. Having your website appear within the first few results will make your website visible to users who may never have found your site otherwise. 

When you consider that most people searching for a product never make it past the first page when using search engines, it’s essential to ensure your brand is present on that page. Although it’s not a long-term solution, Adwords can help you improve brand visibility and reach more people. Image courtesy of Agency Jet

Adwords is an excellent option for any company that isn’t already ranking on Google’s first page. But it shouldn’t replace your traditional SEO efforts. In fact, your paid and organic tactics should work together to reach both your short and long-term SEO goals. 

When compared to the more traditional and organic SEO practices, Adwords will provide you with a quick return but over a shorter time period. On the other hand, organic SEO tactics may take time to gain traction, but they will continue to provide traffic and leads over time once they do.

Here are a few ways that Adwords can improve your site ranking quicker than traditional SEO tactics: 

  • The ability to focus on multiple keywords at one time
  • The ability to turn campaigns on and off whenever you choose
  • Ads that appear at the top of the page will get immediate visibility

No matter how you spin it, using Google Adwords as part of your SEO strategy will quickly help you rank higher and provide an increase in traffic. 

Build Brand Awareness

Whether you’re a new company or have been around for a while, brand awareness is essential in keeping your brand top-of-mind. Without brand awareness, audiences won’t be able to recognize your brand without aid.

Here are a few of the benefits that come with brand awareness campaigns

  • Increase word of mouth marketing
  • Build brand equity
  • Increase customer loyalty and sales
  • Keep your brand top of mind

Think about a brand such as Target. This is a brand that everyone knows, and it doesn’t take much to quickly identify when the advertisement you're seeing is for Target. That’s because you recognize the bullseye, red, and the cute dog all equal Target -- this is the level of brand awareness you should strive for. 

Of course, it takes a lot of money and years of effort to reach this level but setting your goals high will help you climb above your competition. 

So how does Google Adwords help you build brand awareness? 

By putting your brand in front of people who may have never found your content otherwise. 

Search ads are proven to help increase brand awareness. From retail to B2B businesses, there is a benefit to implementing Google Adwords into your marketing mix. The more you get your brand’s name out there, the more current and potential customers will recognize and engage with you. Image courtesy of Google

Within the Google Adwords platform, you can set campaign goals. Luckily, for anyone looking to build brand awareness with their campaigns, there’s already a preset goal related to this. By specifying this goal, you can increase traffic to your website and encourage a customer to engage with your brand.

Here’s a few examples of how this can be done: 

  • Bringing your content to the first page of the search results for more visibility
  • Creating Adwords remarketing messages to remind users of your brand at a later time
  • Connecting your ads with the most appropriate keywords to attract more people

Google Adwords is a great tool when it comes to building a more substantial brand presence. The more people see your brand name, the more familiar it will become. Then, with the help of remarketing and other tactics, you can continue to build on that awareness and someday (hopefully!) become the next Target. 

Use Remarketing to Re-Engage with Visitors

Google Adwords allows you to send targeted ads to previous site visitors. This will enable you to re-engage with visitors who may not have completed a purchase but spent time looking around on your website. 

Remarketing can help you retarget site visitors to convert more customers and increase brand awareness. It’s a valuable tool that will allow you to make the most out of your Google Adwords strategy. Image courtesy of Neil Patel

There are plenty of benefits that come with using Google Adwords for your remarketing efforts, including: 

  • Well-timed targeting
  • Targeted advertising
  • Reach larger audiences
  • Efficient pricing
  • A simple ad creation process

Choosing to add remarketing tactics into your digital advertising strategy will help you reach the right people, at the right time, with the right content. This is a very effective tool that will help you continue to see increased website traffic and conversion rates. 

Start Making the Most Out of Google Adwords

If you’ve been tossing around the idea of adding Google Adwords to your digital marketing toolbox, now’s the time to get started. 

Finding the right agency can help make your transition into the world of Google Adwords smooth and enjoyable. You can tap into their expertise and knowledge to help make the most out of the platform. 

Once you’re up and running, Google Adwords will provide you with the benefits you need to continue to grow your audience and increase site traffic. 

So whether you’re looking to rank higher on Google, build brand awareness, reach broader audiences -- using Google Adwords can help you reach your goals. 

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